What do we mean by the SKY strategy of Mirror, Integrate and Elevate (MIE)?

 

The “tools” of understanding our consumer today are “relics” from the past and are no longer adequate for todayʼs rapidly changing marketplace. Now, like no other time in history, we need to take advantage of the new research based opportunities involving tested strategies from the field of behavioral science, which until now have been considered to be outside the traditional models of marketing.