Have you ever wondered how some people present their ideas and seem to mesmerize their audience?  It's true that many non-verbal factors contribute to the success or failure of a communication.  But at the core of any successful message are a few key components that need to be encoded...

Whether your goal is to win new investors or new customers, the challenge is the same: how do you convey your value and your vision in a moment, and how do you get your audience to become champions and advocates of your business in that...