The final process in the MIE strategy is to elevate your consumer, your product and your brand to a new and more powerful level. If the proper analysis and groundwork has taken place, elevating the customer creates a “win-win-win” scenario between the consumer, the product, and the brand. When you elevate, the product provides a better solution that addresses the individual’s “problem,” overcomes their caution and distrust, and enhances their engagement with the product. Elevating is a process designed to serve the best interest of the product, consumer and the brand. This final stage of MIE creates movement and action toward something more beneficial, influential and enduring within the competitive mix of products.