With the recent emotional climate, connection is something that has been a hard thing to find.  Yet Apple leverages the basic human need of connection in a time where tolerance and acceptance are noticeably absent from much of our current media.   Apple's commercial paints a...

This past summer and during the NBA off-season, the biggest headline revolved around Lebron James and which team he would choose to play for during the 2014 season.  As teams jockeyed for position and made offers to land the coveted star, one of his biggest...

Recently, examples of emotionally charged ads, or "sadvertising," have been showing up more prominently and prevalently.  Brands and Marketers around the globe are embracing the idea that you have a better chance at winning over a potential new customer if you can make them feel...